We wanted to make a quick, fruity snack that gives you instant energy.
And make it extra special by replacing traditional gelatine (animal-origin) with vegan pectin. So, we crafted our own unique machine to do what nobody had dared to do before us - make real fruit jelly!
Thus was born a first of its kind fruit chew - Falero, that took the market by storm. To this day, Falero is the most searched-for brand when it comes to jellies!